I just finished reading the Escapist’s interview with Curt Schilling (thanks for the heads-up, Ryan). If the company and game philosophy plays out as well as he pitches it here, count me as an early fan. Here’s hoping they deliver.
One of the lines there serves as a lead-in to something I’d been mulling over:
The three most branded franchises in the history of the MMOG space were Star Wars, Lord of the Rings and, to me, Blizzard. Lord of the Rings had a century to brand their IP, Star Wars had three decades and Blizzard has had a decade of branding and franchise in the world of Warcraft. And they’ve done it so impeccably well, but at the end of the day, the thing that sticks out amongst those three is Blizzard stayed truer to their visions than anyone else, and fans got what they wanted.
I’m left wondering if maybe WoW had it a bit easier. They not only were the original source of the franchise, but it was built from the start to accommodate gaming.
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